BRIEF
BRIEF SUMMARY OF THE CAMPAIGN
Posbloc_Brief.mp4Pos Bloc is a vibrant Creative hub located at Gedung lama Kantor PT. Pos Indonesia, Pasar Baru, Jakarta, Pos Bloc will be surrounded by "Weltevreden '' areas that are rich in culture and heritage buildings. By reactivating the building Pos Bloc will harmonize the history with today's youth creativities.
Pos Bloc is a vibrant Creative hub located at Gedung lama Kantor PT. Pos Indonesia, Pasar Baru, Jakarta, Pos Bloc will be surrounded by "Weltevreden '' areas that are rich in culture and heritage buildings. By reactivating the building Pos Bloc will harmonize the history with today's youth creativities.
The challenge is how we can increase brand awareness of Pos Bloc Jakarta as a creative hub & hangout place with historical values that will bring excitement and exceptional experiences for the Young Generation.
The challenge is how we can increase brand awareness of Pos Bloc Jakarta as a creative hub & hangout place with historical values that will bring excitement and exceptional experiences for the Young Generation.
CREATE YOUR DECK CONCISE & IMPACTFUL
FIRST OF ALL, ONLY 20 SLIDES ARE ALLOWED IN EVERY SUBMISSION DECK
JawaraMuda2021_Competition.mp4①
①
Make it compact and crystal clear.
Make it compact and crystal clear.
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②
Make sure the flow are on point.
Make sure the flow are on point.
BIG IDEA
BIG IDEA
What’s the campaign theme/concept.
What‘s the background thinking.
Tips:
Link back to brief and target audience.
Example:
Adidas. Impossible is Nothing.
EXECUTION IDEA
EXECUTION IDEA
Champaign orchestra. What media will you use, who are the people you like to collaborate, what kind of activity. How to teas, launch, sustain.
Tips:
Think crazy, relevant, perfectly arranged.
Example:
The impossible record, the impossible video, IG Live: expert talk about how to conquer the impossibilities, etc.
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③
Make it venomously entertaining.
Make it venomously entertaining.